Association Membership Collateral Design

Objectives

• Create a new member brochure for A5M (The Australasian Academy of Anti-Ageing Medicine)
• To clearly communicate the vision and mission of A5M and the benefits of membership
• To refresh the design of the A5M member materials and create a new style and concept for future use

Strategy

• After working with A5M previously on their membership survey and communications strategy, the membership brochure copy was re-written and focused on re-engaging members and acquiring new members
• Copy included tagline, mission, A5M pillars, an outline of the industry and members, benefits of membership, education & training services, and the national conference
• Infographics and visuals were incorporated into the design to make the marketing collateral more engaging and to further represent the brand style and identity across the material

Results

• A printed and digital brochure that is highly branded, communicates effectively with both members and prospects on the benefits of engaging with A5M
• A5M utilise their brochure at renewals, when they exhibit, at their national conference, at their education & training events, and when meeting with influencers and stakeholders