Who
we are
Our story
We know that standing out amidst the noise requires more than a great product and service. Driving engagement with those that matter demands compelling stories, expertly crafted, and passionately shared.
We have a simple yet profound belief: that every great brand and organisation have unique stories to tell. For at the heart of success, you’ll find stories that have been carved, honed, and shared by talented people.
Our mission is to create, reinvigorate, and amplify brands. Your brand is the core; we wrap around you the facets of communications – strategy, campaign, public relations, creative, marketing, and digital – to elevate your brand to new heights.
Our team is driven by a passion for our craft, and a relentless pursuit of excellence.
We partner with brands and people to bring their vision to life and leave a lasting impact by working in an open and transparent way to deliver exceptional results for our clients.
We believe that building close relationships with our clients, becoming content subject experts, being creative in ideas but also execution, and working for the long-term are vital to enable everyone to win.
Passion and commitment were core to our formation in 2007 and have been the foundation of our continued success. Working with clients and helping them evolve to be the best they can be is the driving force behind our ethos; echoed throughout our team and the projects we deliver.
Felicity Zadro
FOUNDER AND MANAGING DIRECTOR
BA Social Sciences (Journalism)
MA Communications Management
GAICD
A strategic and passionate communicator, Felicity Zadro founded Zadro in 2007, inspired to help support the growth and development of companies through excellent communications.
With her extensive education and experience, Felicity brings a unique approach to communications and to date has worked with over 450 companies. Her training in sociology and anthropology, love of strategy, training in change management and leadership, combined with her business acumen, allows Felicity to broaden the standard scope of communications practice.
Felicity believes a strong strategic approach is the key to all communication. In 2009, Felicity designed and launched Zadro’s very own strategic communications planning tool COMM*BAT™ which has inspired over 150 businesses and organisations to articulate their offering and communications and put them on the road to success.
Felicity often leads the creative campaigns of Zadro, and has ghost written millions of words for clients. She believes in the value of integrity of communications design getting the internal team on board with new ideas, as much as new clients.
In 2017, Felicity was nominated as one of the most influential female entrepreneurs by a panel of business leaders organised through Fairfax and was named Communications Entrepreneur of the Year by CV Magazine.
In 2019, Felicity was named an Unsung Hero by the Events and Exhibition Association of Australasia, recognising her contribution to the industry.
Felicity has held positions on Boards, supports CEOs in their leadership journeys, has written widely on a variety of communication and business topics, and has been a keynote speaker at conferences both in Australia and internationally.
Marlise Beasley
GENERAL MANAGER / ACCOUNT DIRECTOR
Bachelor of Business (Marketing)
ISP Diploma in Promotional Marketing, APMA
Marlise’s role is the sweet spot where her career in marketing, communications and account management, meets her career in (and personal passion for) organisation, structure and the big picture.
A seasoned and dedicated marketing professional, Marlise is passionate about providing superior client service, making the client’s life easier and achieving results. Working closely with her clients, Marlise immerses herself in their brand and business to develop a deep understanding of everything it represents and to ensure effective strategic communications can be delivered. Marlise takes great pride in everything she puts her name to, as if it is her own brand.
A huge fan of organisation, processes and efficiency – for both her clients and internally at Zadro – Marlise can successfully project manage multiple tasks, teams and stakeholders; meeting deadlines and adapting to the dynamic business environment.
With a strong agency-side career servicing high profile B2B and B2C clients across industries including NFP, associations, government, FMCG and QSR, Marlise is well-versed in the agency requirements of some of the world’s biggest brands, delivering projects on time and on budget.
Whilst a marketer at heart, the people of an organisation are a passion. Marlise is inspired by Richard Branson’s quote: “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.”
Marlise has worked with the Australian Turf Club, South Eastern Sydney Local Health District, ASUM, Heavy Vehicle Industry Association, COSBOA, Settlement Services International, RANZCR, Moonacres, Sports Integrity Australia, Scouts NSW, Sydney Showground, One Door Mental Health, Raine & Horne, Western Sydney Business Connection, McDonald’s (Australia, New Zealand, Korea), Eveready, Coca-Cola, Event Cinemas, and many more.
Debbie Bradley
GROUP ACCOUNT DIRECTOR
BA (Hons) Marketing
Debbie is a true strategist, always willing to stretch the boundaries, create new ideas and focus in on ‘how’ communications can really connect audiences to businesses in tactical and creative ways. She is a ‘get the job done no matter what’ type of worker and really values people who work hard like she does.
Formally trained in marketing (a long time ago), Debbie has since transitioned and developed a love for integrated communications with a special expertise in working across owned, earned and paid media. Debbie is an expert in marketing communications planning and implementation that is results-focused.
Debbie has worked extensively with clients across B2C, B2B and B2M (Member), supporting CEOs on projects ranging from public relations, digital marketing, and advocacy, to membership engagement and social media. Her experience and leadership skills have supported Zadro to become an award-winning agency.
Debbie has worked with the Australian Traditional-Medicine Society (ATMS), Membes, Council of Small Business Organisations Australia (COSBOA), NTHA, The Calyx – The Royal Botanic Garden Sydney, AuSAE, ICC Sydney, Westpac, KOJO, Girl Guides NSW, ACT & NT, Australian Dental Association, The Star Sydney, Northgate Vehicle Hire (UK), Nestlé Australia, Purina Australia, GlaxoSmithKline (GSK), and many more.
Jessica Kauffman
SENIOR ACCOUNT MANAGER
Bachelor of Journalism
BA of English Literature and Linguistics
Jessica has had an accelerated career as a result of her ‘give-it-a-go’ attitude; she is never afraid to try new things, learn from her peers and always strives to deliver her best on every task.
Jessica loves variety and has extensive experience across all facets of communications, marketing and PR. Jessica is also Zadro’s resident social media expert, able to create and implement tailored social media strategies that increase audience engagement and growth.
Jessica has worked across both B2B and B2C clients and campaigns, to engage media, stakeholders, delegates, members and consumers, and has a proven track record of meeting KPIs from increasing engagement, to securing media interviews and broadcast coverage.
Jessica’s ability to adapt, problem solve and communicate, means she can tackle any obstacle she faces, all with a smile and a loud contagious laugh. Her attention to detail, attitude and drive for excellence means she will always strive to deliver her best for her clients and the Zadro team.
Jessica has worked with Australian Traditional-Medicine Society (ATMS), Natural Medicine Week, Doltone House, Council of Small Business Organisations Australia (COSBOA), AIME, Get Local, AV1, Sprintr, Opmetrix, Canterbury Bankstown Council, Hannover Fairs (CEBIT, CeMAT, AFAC), Osteopathy Australia, Financial Planning Standards Board, Australian College of Nursing, and many more.
Laura Bradley
SENIOR ACCOUNT MANAGER
Bachelor of Communication (Public Relations)
With more than 10 years’ experience across journalism, public relations and digital marketing, Laura brings a well-rounded and thoughtful perspective to communications.
Laura began her career as Digital Editor of trade publication micenet, where she developed bite-sized digital updates and long-form print features covering destinations, industry news and the evolving MICE landscape.
She later moved into PR, working across B2B and B2C clients in technology, business, advocacy, travel, hospitality, sustainability, aged care and more. Her experience includes working with brands such as Norwegian Cruise Line, Macquarie Technology Group, ENGIE Impact, Pan Pacific Hotels Group and Pro-invest Group.
Laura has developed a particular strength in writing thought leadership articles, and conference and meeting speeches for corporate and government leaders, translating complex topics into engaging and accessible content. She is also skilled at thinking laterally to secure editorial coverage across trade and mainstream media.
Now at Zadro, Laura combines her journalistic instincts with adaptable strategic communications experience to craft stories that resonate with diverse audiences and deliver meaningful results.
Oakley Grioli
Account Manager
Bachelor of Communication (Public Communication)
Oakley is a driven communications professional, thriving off the pressure and diverse nature of the industry. She believes in experimenting with different communication tools to ensure businesses stand out in the crowded marketplace.
She is passionate about sharing her clients’ key messages, as well as listening to changing market needs and adapting tactics where necessary.
Oakley has worked agency-side in marketing and public relations (PR) across a variety of sectors including associations, not-for-profits, business events and technology. Oakley has worked with both B2B and B2C clients, delivering high quality results that achieve client goals through media relations, and customer and stakeholder engagement.
Oakley has worked with the Australian Traditional-Medicine Society (ATMS), Natural Medicine Week, Australian Podiatry Association (APodA), ABEA, NTHA, Membes, Hannover Fairs Australia (AFAC), Owlet, Settlement Services International (SSI), Australian College of Nursing, Webroot, and many more.
Alexandra Harrison
ACCOUNT EXECUTIVE
Bachelor of Arts (Humanities and Social Science)
Certified Digital Marketing Professional
Ali is a passionate marketing and communications professional who thrives in fast-paced, dynamic environments. With over 15 years’ experience across not-for-profit, business events, FMCG, and retail industries in Australia, UK and Singapore, she brings a fresh perspective and results-driven mindset to every project.
She is committed to helping brands grow through strategic marketing, exceptional client service, and a strong focus on collaboration.
Ali’s excellent communication, problem solving skills, and sharp attention to detail, along with her proactive, ‘can do’ attitude makes her an invaluable asset to the Zadro team.
Ali has worked with the International Association of Professional Congress Organisers (IAPCO), the Australian Association of Graduate Employers (AAGE), The Association Specialists (TAS), Laissez-Faire Catering, Think Business Events, Eco Risk & Consulting (ECORAC), and many more.
Connect
with Alexandra
Mellanie Wulf
CREATIVE DIRECTOR
BA Communication Design
Mellanie is a design master with a background in traditional advertising. She has experience across both B2B and B2C clients within retail, sports, associations, government, technology, tourism and more.
A secret love of animation and branding drives Mellanie to constantly learn and hone her creative skills. Mellanie loves seeing concepts come to life, ensuring they deliver results. With a natural eye for design and detail, she determines the creative vision of a brand or project and ensures the messaging and visuals are on point.
Taking a strategic approach to her work, Mellanie consistently brings balance and creativity to projects to ensure they are always on brief. Mellanie’s passion is using good design to transform complex ideas and information, making it more meaningful and intelligible. Managing the creative process of the agency, she inspires and encourages the team’s creativity, with a focus on collaboration from the start. Mellanie has produced creative work that spans from advertising campaigns to corporate communications, including website, videos and more.
Mellanie has worked with Moonacres, Financial Planning Services Board, The Australian Traditional-Medicine Society (ATMS), Membes, Brisbane Truck Show, IPWEA, Council of Small Business Organisations Australia (COSBOA), Australasian Society For Ultrasound In Medicine (ASUM), Girl Guides NSW, ACT & NT, The Royal Australian and New Zealand College of Radiologists (RANZCR), Parkview, and many more.
Amy Howard
Senior Designer
AdvDip Graphic Design
Amy is a seasoned senior creative, who has led many integrated campaigns including branding, marketing, digital and print elements.
An in-demand professional, Amy is a contractor who has worked with Zadro as an extension of the team for many years.
Amy has worked with The Parks Community Network, City of Canterbury Bankstown, Girl Guides NSW, ACT & NT, ASUM, Natural Medicine Week, Australian Podiatry Association (APodA), Osteopathy Australia and many more.
Katherine Andrews
Team Executive Assistant / Administrator
Katherine brings a wealth of experience and a uniquely diverse career background to her role as Team Executive Assistant and Administrator at Zadro. She began her career in administrative and sales support roles before moving into account management within the events industry, where she developed a strong foundation in client service, organisation and project coordination. She later worked as an Executive Assistant in an executive search firm in London, supporting senior leaders in a fast-paced environment.
After returning to Australia, Katherine took on a new challenge and completed a Bachelor of Nursing and going on to spend the next decade working across clinical, research and management roles. The experience sharpened her ability to stay calm under pressure, manage complex competing priorities, and support teams in high-stakes environments.
Now back where she feels most at home in an executive support role, Katherine brings a proactive, solutions-focused approach to keeping things running smoothly behind the scenes. Known for going above and beyond, she thrives on variety, enjoys solving problems, and takes pride in supporting and lightening the load of her teammates.
Georgia Took
ADMINISTRATION & FINANCE EXECUTIVE
Bachelor of Commerce – Accounting
Georgia has over 15 years’ experience in financial and administrative roles across a variety of small to medium businesses, plus she can spot a typo from a mile away.
This skillset makes Georgia a great all-rounder within the Zadro team, providing executive administration support, managing the agency’s day-to-day finance responsibilities, as well as delivering varied administration support for both client work and back of house.