Brand Launch and Strategic Communications

Objectives

• To develop a go-to-market campaign to support the launch of Find Aged Care in Australia (Pilot program in the ACT)
• To provide ongoing strategic communications support to deliver key messages to audiences
• To support the development of strong relationships with partners and media

Strategy

• Zadro conducted strategic communications planning: COMM*BAT^TM to establish a 6-month launch engagement plan
• Zadro developed creative concepts to leverage the ‘perfect match’ concept for launch
• Zadro developed key messages for different audiences
• An ongoing content calendar was developed for post-launch communications
• Zadro established a brand kit in Canva and set up graphics templates

Results

• A teaser campaign was used to generate excitement in the lead up to launch
• A complete suite of marketing materials was created
• Find Aged Care was launched via owned marketing channels – website, email marketing, social media, direct marketing
• New social media channels were established and managed
• A series of blogs were written to provide informative content for all audiences
• Videos were developed to support and extend the blog content
• Email newsletter templates were developed to deliver on brand information to the database
• The client is able to use Canva to create social media posts, email newsletter graphics and other visual assets