A brand
is not
a logo
The playbook
"Understanding the value of your brand is essential, and careful consideration is required as to whether you should rebrand. Is it a question of the wrong strategy or poor execution rather than a new brand? This is a welcome resource that will challenge thinking and provide an excellent foundation for understanding this critical aspect of any organisation."
David Jenkins
CEO, IPWEA
Imagining, building, maintaining and evolving brands is a worthwhile challenge for successful organisations.
Over seventeen years, Zadro has worked alongside many organisations both large and small, to help frame and shape the process, and ultimately build powerful brands.
We wanted to share what we’ve learnt and why we believe brand strategy should be at the core of your organisational DNA.
A brand is not a logo – The Playbook examines why brands matter – the opportunities they afford, their value and contribution, their legacy and impact.
It distils thousands of hours of learnings into a digestible resource that will guide and inspire the important conversations organisations need to have.
Access ‘A brand is not a logo – The Playbook’ for FREE!
Learn from our experiences, and of our clients in this extensive guide that will help businesses refine, refresh, reinvigorate and amplify brands. It covers commercial value, building blocks, risks, checklists and case studies for rebranding.
Is it time to think about your brand? Download The Playbook now and discover how you can elevate your brand to new heights with Zadro.