Creative Case Studies Library

Accord Australasia – Bringing the brand to life through design

Following the successful completion of the Brand Language Guide, Accord Australasia partnered with Zadro to bring their new brand language to life through revitalised marketing collateral.

Zadro designed a master brochure and two segmented membership brochures that extended the visual identity of the brand and reflected its diverse audiences. The goal was to modernise the brand look and feel while ensuring visual and linguistic consistency across all materials.

Working closely with Accord, Zadro explored colours, fonts, patterns, and imagery that represented the organisation’s professionalism and purpose. Each brochure was aligned through consistent layout and structure but tailored for audience relevance through unique photography, colour palettes, and language.

To empower the Accord team long-term, Zadro built the brochures in Canva, giving them full flexibility to edit content, update data, and add new testimonials in the future.

Finally, a Style Guide was developed to ensure all future materials remain consistent and cohesive – setting the brand up for continued success across website, digital, and print communications.

OBJECTIVES

Extend the refreshed brand language into a modern visual identity
Develop versatile brochure templates for Accord’s key membership audiences
Ensure brand consistency and flexibility across all collateral
Create editable templates for easy future updates

STRATEGY

Collaborated with Accord to select colours, imagery, and layout styles that aligned with their refreshed language
Designed a suite of brochures that shared structure but reflected different audience needs
Created editable Canva templates for future adaptability
Finalised a Style Guide to maintain visual and verbal consistency across future materials

RESULTS

Three modern, professional brochures completed and approved
Visual and language alignment achieved across all collateral
Canva templates provided for internal flexibility and updates
A comprehensive Style Guide created for future brand management
Outstanding feedback from Accord and stakeholders on the final materials

COSBOA National Small Business Summit – Elevating Australia’s small business voice through strategic marketing & PR

The annual COSBOA National Small Business Summit brings together government leaders, policy makers, regulators and industry association decision-makers to address the most pressing issues facing Australia’s small business community.

Zadro has partnered with COSBOA for more than a decade to deliver strategic marketing, public relations and communications for the Summit. This long-standing collaboration has played a key role in building the Summit’s profile, credibility and influence as a national platform for small business advocacy.

Objectives

To promote the Summit program to small business leaders, associations, government, regulators and media
To raise awareness of COSBOA and the key policy issues impacting the small business sector
To clearly communicate the value of attending the Summit and drive registrations
To secure national and industry media coverage for COSBOA and the Summit
To deliver digital marketing support through targeted email marketing
To activate social media content and advertising across LinkedIn, Facebook, Instagram and X before and during the Summit
To fulfil sponsor and partner marketing and communications obligations
To manage live media and communications on-site to amplify the messages and outcomes

Strategy

Each year, Zadro develops an event-led, integrated marketing and PR campaign designed to build momentum, drive attendance and extend the impact of the Summit well beyond the event itself
Multi-channel promotion through social media, EDMs, media relations and advertising (media and digital marketing)
Consistent, on-brand creative assets to showcase Summit themes, speakers and content
Influencer-style marketing via speakers, exhibitors and sponsors to maximise shared reach
Targeted media engagement, including inviting key national and industry media to attend the Summit
Live communications and media management during the event to amplify announcements, insights and outcomes in real time

Results

- Delegate attendance of more than 250 small business leaders
- Up to 79 pieces of coverage secured annually across tier 1, tier 2, and industry outlets, including Australian Financial Review, News.com.au, 9 News, The Sydney Morning Herald, The Daily Telegraph
- Estimated annual PR reach of more than 2 million people
- An average of 17 media representatives attending the Summit each year, spanning broadcast and print media including The Sydney Morning Herald, AAP, The Australian, ABC News, SmartCompany, SkyNews, Kochie’s Small Business Builders, Dynamic Business, and NewsWire
- 10 EDMs distributed in the lead-up to the Summit, with average opens of 30%
- 90,000+ Organic social media reach across Facebook and LinkedIn, with 200,000+ paid reach
- Continued year-on-year growth in visibility and engagement, with impressions exceeding 300,000 and more than 3,500 engagements

Virbac Australia Internal Communications

Virbac Australia partnered with Zadro to activate their five-year strategic plan and unite their workforce behind an ambitious goal: achieving $300 million turnover by 2030. More than a slogan, they needed a unifying internal movement – one that could inspire action, build clarity, and strengthen culture across four geographically dispersed worksites.

Zadro created PT 2030, a long-term internal communications campaign designed to be embedded into daily operations, leadership communications, and staff engagement for the next five years.

OBJECTIVES

Build organisation-wide understanding of the 2030 strategy
Create a memorable, enduring internal campaign with a clear narrative
Bring the hundreds of employees – from manufacturing to head office – into the same strategic pathway
Strengthen culture, connection, and purpose during a period of significant organisational change and growth
Inspire and champion a growth mindset as a core tenet of culture
Equip leaders and spokespeople with the clarity, confidence and tools to communicate consistently

STRATEGY

Developed PT 2030 as a bold, future-focused platform to articulate Virbac’s 2030 vision in a simple, motivating way
Conducted a strategic messaging overhaul to ensure leadership, people managers, and staff spoke a shared language about growth, purpose, and direction
Established the Champions Program, giving employees a voice, surfacing insights, and ensuring the campaign was shaped with staff, not just for them
Authored, managed and published regular PT 2030enewsletters
Built a central internally facing website as the single source of truth for all PT 2030 content
Designed a comprehensive suite of campaign assets including posters, presentations, newsletter templates, merchandise, digital assets and a refreshed internal awards program
Developed the launch event narrative and run sheet, ensuring the campaign landed with impact and early buy-in
Integrated behavioural and culture-building elements, ensuring PT 2030 influenced daily decision-making, conversations, and team priorities

RESULTS

Successfully launched PT 2030 at the 2025 all-staff event, generating strong enthusiasm and alignment
Engaged all employees across four sites through merchandise, onsite activations, digital engagement, and the revitalised awards program
Delivered a sustainable internal communications infrastructure that will support clear, consistent messaging for the next five years
Strengthened leadership communication, giving managers and spokespeople the confidence to articulate the strategy and direction with clarity
Increased cultural cohesion, with staff reporting a stronger sense of belonging, shared purpose, and optimism about the future
Elevated brand professionalism and consistency, reflected in internal channels and praised by senior global leaders
Created long-term assets that reduce internal workload, streamline communication, and embed the strategic plan into daily operations

NSW Tourism Association – Celebrating industry excellence

Zadro was proud to support NSW Tourism Association for their first hosting of the NSW Tourism Awards 2024.

OBJECTIVES

To create a modern and brighter brand that reflected the essence of NSW’s vibrant visitor economy
To raise awareness of the diversity and quality of experiences across NSW
To promote the awards program now being hosted by NSW Tourism Association
To create marketing kits for finalists, judges and winners to promote the awards
To profile and promote the finalists and winners
To create a campaign format that can be replicated year-on-year

STRATEGY

Zadro hosted a strategic session with the NSW Tourism Association to determine the goals and primary objectives of the awards program
Zadro developed a brand concept for the awards program that complemented and reflected the association’s branding whilst also standing strong on its own
Zadro developed Canva templates to allow for easy use of the assets and for adaptions to be made as needed (e.g. adding images / adding logos)
A timeline was developed for the PR campaign including a media release promoting the finalists and inviting media to attend as well as a media release announcing the winners immediately following the event
The media list developed included a large range of national and NSW-based media covering all the categories and local areas
Invitations were issues to key media personnel to attend the event
Zadro liaised with key media to provide required information under embargo to secure coverage immediately following the event

RESULTS

108 pieces of coverage were secured across newspapers, online publications, radio and television from both media releases (finalists announced and winners)
The estimated audience impressions for the PR coverage is 41.9 million
The media coverage received 410 engagements, showing high interest in the story
A range of marketing materials were created to support the marketing which can be easily repurposed for following years
Strong relationships were built with media and will be leveraged to secure on-going coverage for NSW Tourism Association members
A brand story that strongly aligns with the Association’s goals and speaks to the heart of what the awards are about

Heavy Vehicle Industry Australia – Brisbane Truck Show

The strategy of the Brisbane Truck Show campaign focused on developing a strong, cohesive brand identity, delivering consistent and powerful messaging, enhancing the delegate experience through effective signage, fulfilling sponsorship commitments, and supporting exhibitors with customisable branded collateral. This comprehensive approach aimed to create a memorable and impactful event for all stakeholders.

OBJECTIVES

To create a unified and impactful brand experience.
Develop a full brand identity around the existing Brisbane Truck Show logo that could be applied across all marketing and event materials.
Ensure all visual communications adhered to the newly established brand guidelines.
Signage needed to be easy to read and visually consistent to improve the delegate experience.
Ensure branding and signage effectively delivered on sponsorship contracts and maximised sponsor visibility.
Create easy-to-use branded collateral templates for exhibitors that could be customised for their needs.

STRATEGY

Zadro started the creative process by hosting a brand development session to draw together the wisdom, experience, vision and goals of the organisation.
Research was conducted including competitor and industry visual and colour mapping ensuring that the extended brand developed was differentiated in the market.
A full suite of branding elements were developed for the extended brand as well as a full brand style guide. This was set up in Canva as a brand kit that the client could use.
An extensive array of collateral was developed from small MRECs, to digital signage, to the spectacular design feature on the front of the Brisbane Convention and Exhibition Centre (BCEC).

RESULTS

Powerful, consistent messaging created a unified and impactful brand experience from the branded messaging reaching the target audiences in the lead up to the event, to the impressive dramatic entry to the venue and throughout the entire show.
Project management by Zadro along with detailed studio management ensured all assets were delivered to spec and timelines to ensure the client could meet print and publication deadlines.
Zadro has been contracted for the 2025 Brisbane Truck Show.

Australian Podiatry Association (APodA) – Podiatry Week

Zadro developed a new strategy and direction for the Australian Podiatry Association’s (APodA) cornerstone annual event – Podiatry Week, formerly Foot Health Week. The campaign was re-energised with a new name, look and feel, and a renewed purpose.

Objectives

To ensure the campaign was an awareness week with purpose that delivered real impact
To increase understanding of what podiatrists do amongst the public and healthcare practitioners
To attract new talent to the profession
To provide APodA members resources to promote their profession
To create a streamlined campaign the whole profession, including podiatrists and suppliers, could easily participate in
To increase engagement and followers across APodA’s social media pages (Facebook, LinkedIn, and Instagram)

Strategy

For the 2023 campaign, Zadro recommended a significant shift, changing from ‘Foot Health Week’ to ‘Podiatry Week’ to better encompass the wide skillset of the profession and for broader impact
Zadro developed a new logo and brand creating a fresh look to appeal to a wide audience
Zadro created the tagline, ‘Podiatry, more than you think’ to raise awareness of the many facets of podiatry
Zadro developed a ‘Careers Toolkit’ which incorporated a range of marketing materials including a fact sheet, flyer, posters, pull up banners, social media graphics and PowerPoint presentation with speaking notes that podiatrists can use
Zadro created Canva templates for members and supporters to personalise with logos and images to increase engagement with their respective audiences
Zadro targeted a range of consumer media covering areas such as parenting, general lifestyle, sports and health

Results

65 visual campaign assets were created including social media graphics, e-newsletter and website banners, pull up banners, fact sheet, flyers, email signature tags, videos and Zoom backgrounds
Zadro produced copy for 72 social media posts across Instagram, Facebook and LinkedIn and reshared member posts during the week
8 e-newsletters were distributed to members and non-members with an average open rate of 62.9%
There were 254 downloads recorded for the ‘Member Marketing Kit’. This was a 137% increase compared to an earlier campaign in 2023, and exceeded the KPI of 110 downloads
Zadro conducted a survey to assess the new name, brand and resources and members rated the quality of the marketing 4/5
4 out of 5 respondents reported the new tagline resonated well with the profession
An average of 64% increase in post likes across Facebook, Instagram and LinkedIn compared to Foot Health Week 2022
6 media clippings were secured including an interview on 2GB radio with an APodA member

Australian Business Events Association (ABEA) – New brand, unification communications & brand launch

Objectives

To build a brand identity befitting a new peak association, after the unification of three established organisations representing a $36 billion industry
To develop the brand positioning representing diverse stakeholders including government, suppliers, organisers, venues and bureaux, and focused on communicating to senior management, creative and technical people, and the larger business community of Australia
To ensure a futureproofed brand, able to evolve with the industry it represents, whilst remaining synonymous with its values and aims
To articulate and communicate the reasons and benefits of the unification to members and media via digital and social marketing and PR campaigns
To ensure a smooth transition across all platforms to the new brand including the website and digital and social channels
To develop a suite of marketing collateral items for the new brand

Strategy

Zadro hosted a brand discovery session with key members of the project delivery group
Brand market research and an industry wide logo and colour analysis
Developed four creative concepts including colour palettes, typography, logo etc.
Devised the brand story and language to capture the aims and motivations of the organisation and to speak to the unification of the industry

Results

The creation of a brand that truly represents the needs and voices of a diverse national industry, uniting a wide array of stakeholders at one table
The creation and implementation of a communication strategy with public relations, social media and advertising for launch
Defined the brand language and messaging including tagline, mission, vision and boilerplates
Creation of a logo representing the industry’s diverse stakeholders sitting together at one table. The logo’s circular and converging design reflects the collaborative nature and continual growth of the industry
Production of a visual identity and style guide portraying the contemporary, approachable, and professional tone of the Association.
Designed and built all the Association brand collateral for launch
Creation of marketing assets to implement the new brand including animated logo GIF, ads for digital publications, social and EDM template and videos
The creation and management of the brand’s social media channels, with consistent branding

Australian Podiatry Association (APodA) – Conference Brand & Marketing

Objectives

To create a new look and feel for the Australian Podiatry Conference 2023
To engage members in conference marketing and drive registrations
To support with securing sponsorships and exhibition bookings for the conference
To meet marketing requirements for sponsorship agreements

Strategy

Zadro created a new brand and theme for the conference to reflect the focus on the future of the podiatry profession in a sophisticated manner
Zadro developed content calendars for both enewsletters and social media to ensure all key messages were communicated and sponsorship agreements were met from February to June
Zadro designed a range of visual assets to effectively communicate key messages and draw attention from key audiences

Results

The theme, United for Excellence – Community, Education, Purpose, resonated well with podiatrists
Zadro designed the Sponsorship and Exhibition Prospectus
Members, Partners and Exhibitors were provided with marketing packs to promote their attendance/involvement with the conference
Zadro drafted 19 enewsletter communications promoting the conference & exhibition
Zadro drafted 200 social media posts for Facebook, LinkedIn, Instagram and Twitter
There were over 900 registered delegates (in-person and online) and 68 exhibitors

This was an extremely successful conference that reached its financial goals, and brought the community together nationally for the first time since 2019.

National Timber & Hardware Association (NTHA) – Branding and Merge Communications

Objectives

To develop a new logo and brand style guide for NTHA after the merge of two established organisations: TABMA Australia and Hardware Australia
To articulate and communicate the reasons and benefits of the merge to members and internal stakeholders across both organisations
To position the new organisation as a leader of the timber and hardware industry
To raise awareness of NTHA and its service offerings with membership, industry stakeholders, the marketplace and trade media
To ensure a smooth transition across all platforms to the new brand including the website and social media channels for both organisations

Strategy

Zadro developed three design concepts for the new logo and styles including different fonts, imagery, patterns and colour options
Zadro created new assets across the brand materials, signage, uniforms and digital platforms
Zadro launched a ‘stronger together’ / ‘vote yes’ campaign, communicating the benefits of the merge to both the timber and hardware members
Pre- and post-merge, Zadro created an integrated communications campaign which was disseminated across email marketing, social media and
the website
Zadro created a new ‘membership pack’ to introduce NTHA team members and communicate the benefits of membership with the new organisation and the range of services that could be accessed
Zadro created a series of media releases to engage the trade industry media to cover the merge with a positive sentiment

Results

The ‘vote yes’ campaign was successful with TABMA Australia and Hardware Australia merging to form the National Timber & Hardware Association (NTHA)
Formalised a new brand architecture and style for the top level corporate NTHA brand, as well as the service offerings and separate business divisions
Designed more than 50 marketing content pieces and assets for the ‘vote yes’ and ‘stronger together’ campaigns over a four-week period, including a new member welcome pack
Successfully launched the NTHA brand including collaboration with the NTHA team to create a new website, email marketing, social media animations and posts, trade advertising and direct marketing
Secured 16 media pieces across all key trade industry magazines (digital and print)
Zadro set up the brand assets and marketing templates in Canva for use by the internal team to ensure brand consistency across all collateral created

Membes – Marketing, Communications & Design

Objectives

To promote Membes Association Management System (AMS) to Associations via multiple channels (digital content, enewsletters, social media and advertising)
To raise awareness of the benefits of Associations using an AMS to support with the management of their data and other organisational needs
To increase the number of customers Membes obtains via marketing campaigns
To launch new features offered by Membes to their key audience
To showcase the many benefits of using the Membes system through case studies

Strategy

Zadro created a content marketing matrix with different ideas to be rolled out over the 6-month retainer across enewsletters, blogs and social posts
Zadro developed a 3-month enewsletter calendar to plan content in advance
Each month Zadro produced monthly blog content based on relevant and trending topics for Associations
Zadro drafted two social posts per week and supported with the management of the Managing Director’s LinkedIn page
Two enewsletters are drafted and sent out each month to customers – Membes News and Community News
Zadro worked with advertorial partners to develop website banner ads, enewsletter ads and double page spreads
Zadro interviewed current customers about their experience with implementing Membes AMS and how it is achieving strong results for them for case studies
Zadro designs all graphics used across the marketing in accordance to the style guide requirements

Results

18 blogs drafted and published in a 6-month period
8 case studies drafted and published in a 6-month period
18 enewsletters distributed in a 6-month period with an average open rate of 27%
A distinct look and feel for the Membes brand that is easily identifiable