Objectives
- To create a new look and feel for the Australian Podiatry Conference 2023
- To engage members in conference marketing and drive registrations
- To support with securing sponsorships and exhibition bookings for the conference
- To meet marketing requirements for sponsorship agreements
Strategy
- Zadro created a new brand and theme for the conference to reflect the focus on the future of the podiatry profession in a sophisticated manner
- Zadro developed content calendars for both enewsletters and social media to ensure all key messages were communicated and sponsorship agreements were met from February to June
- Zadro designed a range of visual assets to effectively communicate key messages and draw attention from key audiences
Results
- The theme, United for Excellence – Community, Education, Purpose, resonated well with podiatrists
- Zadro designed the Sponsorship and Exhibition Prospectus
- Members, Partners and Exhibitors were provided with marketing packs to promote their attendance/involvement with the conference
- Zadro drafted 19 enewsletter communications promoting the conference & exhibition
- Zadro drafted 200 social media posts for Facebook, LinkedIn, Instagram and Twitter
- There were over 900 registered delegates (in-person and online) and 68 exhibitors
This was an extremely successful conference that reached its financial goals, and brought the community together nationally for the first time since 2019.