Our Approach to ESG

At Zadro, we believe that strong brands are built not only on compelling stories, but on meaningful action and impact. As a strategic brand and communications agency, we recognise our responsibility to operate ethically, contribute positively to society, support our people, and minimise our environmental footprint.

Our Environmental, Social and Governance (ESG) approach reflects who we are: collaborative, purpose-driven, and committed to long-term value for our clients, our community, and our people.

Environmental Responsibility

While our business has a relatively low direct environmental footprint, we are committed to reducing our impact and supporting more sustainable practices across our operations and supply chain.

Our commitments to environmental responsibility:

• Allow remote and flexible working to reduce commuting emissions
• Minimise waste and resource consumption across all operations
• Prioritise sustainable suppliers and partners where possible
• Regularly assess practical opportunities to reduce our carbon footprint
• Encourage clients to consider sustainable suppliers and solutions where appropriate

As communicators, we also recognise our role in influencing behaviour and support clients in promoting responsible and sustainable practices where appropriate.

Social Impact

Community Contribution

Giving back is a core part of our culture. We actively support organisations that make a meaningful difference in the communities we serve.

Our commitments include:

• Ongoing monthly donations to The Smith Family
• Financial contributions to causes and initiatives such as the Paralympics and community crisis support
• Supporting industry and community organisations through pro bono work

Pro Bono & NFP Support

We believe communications expertise should be accessible to organisations driving positive change.

• We commit to delivering at least three pro bono communications strategies each year for not-for-profit / for purpose organisations
• We partner closely with for purpose organisations to amplify their impact and reach

Our People

Our people are central to everything we do. We aim to create an environment where our team can do great work, grow professionally, contribute ideas, and feel supported as people.

We are committed to:

• Creating an inclusive, respectful, and supportive workplace
• Providing opportunities for professional growth and development
• Encouraging flexible working arrangements
• Fostering a culture of collaboration, creativity, and accountability

Governance & Ethics

We uphold high standards of integrity and professionalism in all aspects of our work.

Our governance principles include:

• Acting with honesty, transparency, and accountability
• Building long-term, trust-based relationships with clients and partners
• Ensuring responsible and ethical communications practices
• Respecting confidentiality, data privacy, and intellectual property
• Avoiding conflicts of interest and maintaining independence in our advice
• Providing advice that is considered, responsible and in the best interests of our clients

We are committed to continuous improvement and regularly review our practices to ensure alignment with evolving ESG expectations.

Looking Ahead

Zadro is committed to strengthening our ESG impact over time. As we grow, we will continue to refine our approach, set measurable goals, review our ESG initiatives regularly and seek opportunities to create meaningful, lasting change through our work, relationships and partnerships.