Virbac Australia Internal Communications
Client:
Virbac Australia
Virbac Australia partnered with Zadro to activate their five-year strategic plan and unite their workforce behind an ambitious goal: achieving $300 million turnover by 2030. More than a slogan, they needed a unifying internal movement – one that could inspire action, build clarity, and strengthen culture across four geographically dispersed worksites.
Zadro created PT 2030, a long-term internal communications campaign designed to be embedded into daily operations, leadership communications, and staff engagement for the next five years.
OBJECTIVES
- Build organisation-wide understanding of the 2030 strategy
- Create a memorable, enduring internal campaign with a clear narrative
- Bring the hundreds of employees – from manufacturing to head office – into the same strategic pathway
- Strengthen culture, connection, and purpose during a period of significant organisational change and growth
- Inspire and champion a growth mindset as a core tenet of culture
- Equip leaders and spokespeople with the clarity, confidence and tools to communicate consistently
STRATEGY
- Developed PT 2030 as a bold, future-focused platform to articulate Virbac’s 2030 vision in a simple, motivating way
- Conducted a strategic messaging overhaul to ensure leadership, people managers, and staff spoke a shared language about growth, purpose, and direction
- Established the Champions Program, giving employees a voice, surfacing insights, and ensuring the campaign was shaped with staff, not just for them
- Authored, managed and published regular PT 2030enewsletters
- Built a central internally facing website as the single source of truth for all PT 2030 content
- Designed a comprehensive suite of campaign assets including posters, presentations, newsletter templates, merchandise, digital assets and a refreshed internal awards program
- Developed the launch event narrative and run sheet, ensuring the campaign landed with impact and early buy-in
- Integrated behavioural and culture-building elements, ensuring PT 2030 influenced daily decision-making, conversations, and team priorities
RESULTS
- Successfully launched PT 2030 at the 2025 all-staff event, generating strong enthusiasm and alignment
- Engaged all employees across four sites through merchandise, onsite activations, digital engagement, and the revitalised awards program
- Delivered a sustainable internal communications infrastructure that will support clear, consistent messaging for the next five years
- Strengthened leadership communication, giving managers and spokespeople the confidence to articulate the strategy and direction with clarity
- Increased cultural cohesion, with staff reporting a stronger sense of belonging, shared purpose, and optimism about the future
- Elevated brand professionalism and consistency, reflected in internal channels and praised by senior global leaders
- Created long-term assets that reduce internal workload, streamline communication, and embed the strategic plan into daily operations
“Zadro supported us to turn our ambitious strategic plan into something practical, motivating, and easy for our people to understand. Their ability to listen, challenge our thinking, and develop a campaign that fits our culture has been invaluable.
Since the launch we’ve seen strong engagement across our team who come from diverse professional backgrounds and given us a clear platform to communicate consistently for the next five years.
Zadro have been outstanding partners, and the campaign has been praised by our global leadership. We couldn’t be happier with the outcome and are looking forward to continuing the journey to 2030.”
John Embling, Area Director – Pacific Management / Virbac