The Parks Community Network – Brand Refresh

Objectives

• To refresh the brand while retaining the current name.
• To represent The Parks Community Network which exists today.
• To help The Parks Community audience find and identify the organisation.
• To assist in the organisation’s drive to increase funding from the government and other bodies.
• To create a visual identity which connects with the people both internally and externally at The Parks Community Network.
• To help achieve mission, vision and goals for the future organisation.

Strategy

• A strategic approach to the process of rebrand was taken.
  • This included: Understanding who the organisation is, why they exist, what they want to be, and what the organisation wants to achieve in the coming years.
• Zadro developed a new brand to represent the whole organisation.
• Zadro undertook creative research, colour mapping, design and concept, concept refinement and incorporated client feedback, to create a cohesive brand.

Results

• Zadro developed a new primary logo, secondary logo and a logo for each of the seven different services currently offered by The Parks Community Network, which can be extended as new services are offered.
• The logo was made up of elements which are a visual representation of the different components of the organisation.
• Visual devices were created to be used as a branding element in Parks Community Network communications.
• Key items of collateral were designed including: business cards, letterheads, pull up banners and a PowerPoint template.
• Key language was refined, including vision and mission.
• A new tagline was developed.
• Key messages were written to ensure consistency across all communications.