The Free Range Butcher – Brand Kit

Objectives

• To develop a communications plan focussing on The Free Range Butcher’s mission, the products and availability the brand offers as well as tactical/seasonal messaging
• To communicate the benefit of free range produce, and position it as a high-quality, clean and sustainable source direct from farm to table
• To develop a suite of marketing collateral items to promote The Free Range Butcher’s products
• To ensure consistency in the branding throughout the roll out of marketing and communications materials

Strategy

• Zadro developed key messaging to be used across social media
• Zadro designed a campaign visual to communicate a ‘fresh from the farm’ feel
• Zadro designed and built a suite of graphics and options in Free Range Butcher’s Canva account to be used across Instagram and Facebook
• Zadro designed collateral for merchandise

Results

• The set of easy-to-use Canva templates allowed the client greater flexibility to produce and share content
• The system of designing content has saved the client time
• The creation of the ‘grass’ ident used in the marketing solidified the positioning of the brand as a fresh, sustainable and clean supplier