Rebrand Strategy and Design for NFP

Objectives

• To rename Cabramatta Community Centre to better reflect the organisation and its services to the local communities.
• To create a strong and powerful brand for the new name that would connect with the many diverse communities the organisation serves.
• To develop the brand identity, brand architecture, brand strategy, style guide and story.

Strategy

• Review the existing research completed by Cabramatta Community Centre and conduct an environmental scan on the organisation.
• Conduct, manage and facilitate a brand discovery workshop with the board, staff and stakeholders – setting the foundation for the new name and brand.
• Design a new brand (logo & taglines) including architecture, look, feel and corporate style.

Results

• Successfully renamed and rebranded Cabramatta Community Centre to CORE Community Services.
• Engaged all internal stakeholders in the journey to a new brand and understanding the change for the organisation.
• Created and produced final brand style guidelines, brand story and corporate collateral suite for CORE Community Services.