Rebrand and Marketing for AV Leader

Objectives

• Launch the new Haycom brand and articulate the point of difference in a highly competitive market place
• Build the professional reputation and awareness of Haycom as a trusted provider of technical production services
• Showcase Haycom’s expertise and drive business leads

Strategy

• PR campaigns based on key events and clients – AIME and MEA conference
• Bi-monthly e-newsletter development and distribution
• Social media management – posting, monitoring and responding on Facebook

Results

• Since January 2014
  • Secured a total of 15 pieces of trade media coverage
  • Achieved an average e-newsletter open rate of 33.8%
  • Increased organic Facebook likes by 251