Heavy Vehicle Industry Australia – Brisbane Truck Show
Client:
Heavy Vehicle Industry Australia
The strategy of the Brisbane Truck Show campaign focused on developing a strong, cohesive brand identity, delivering consistent and powerful messaging, enhancing the delegate experience through effective signage, fulfilling sponsorship commitments, and supporting exhibitors with customisable branded collateral. This comprehensive approach aimed to create a memorable and impactful event for all stakeholders.
OBJECTIVES
- To create a unified and impactful brand experience.
- Develop a full brand identity around the existing Brisbane Truck Show logo that could be applied across all marketing and event materials.
- Ensure all visual communications adhered to the newly established brand guidelines.
- Signage needed to be easy to read and visually consistent to improve the delegate experience.
- Ensure branding and signage effectively delivered on sponsorship contracts and maximised sponsor visibility.
- Create easy-to-use branded collateral templates for exhibitors that could be customised for their needs.
STRATEGY
- Zadro started the creative process by hosting a brand development session to draw together the wisdom, experience, vision and goals of the organisation.
- Research was conducted including competitor and industry visual and colour mapping ensuring that the extended brand developed was differentiated in the market.
- A full suite of branding elements were developed for the extended brand as well as a full brand style guide. This was set up in Canva as a brand kit that the client could use.
- An extensive array of collateral was developed from small MRECs, to digital signage, to the spectacular design feature on the front of the Brisbane Convention and Exhibition Centre (BCEC).
RESULTS
- Powerful, consistent messaging created a unified and impactful brand experience from the branded messaging reaching the target audiences in the lead up to the event, to the impressive dramatic entry to the venue and throughout the entire show.
- Project management by Zadro along with detailed studio management ensured all assets were delivered to spec and timelines to ensure the client could meet print and publication deadlines.
- Zadro has been contracted for the 2025 Brisbane Truck Show.
“It all looks amazing. The show is more spectacular than I’ve seen it before – all the exhibitors are going the extra mile.
It’s been great to see heaps of them using the different assets and tools to add to the buzz, so we are pretty confident we will break attendance records – or very close anyway.
Thanks for an enormous (and calm) contribution.”
Steve Power, National Manager – Strategic Projects & Business Improvement