Hearth by Moonacres – New Business Brand and Launch

Objectives

• To develop a name and brand for Moonacre’s new restaurant in Retford Park
• To align the new brand to the existing Moonacres business
• To build a webpage to create an online presence for the new restaurant
• To support the launch of the new restaurant with media

Strategy

• Zadro visited the new restaurant site to develop an understanding of the area and adjacent art gallery opening at the same time
• Zadro worked with the client to establish the new business name, including consultation with the whole Moonacres team
• Zadro developed a new brand – including logo, colour palette, typography
• Zadro developed a website page, from design and copywriting to development and launch
• Zadro developed a media release to create awareness and generate coverage with local media

Results

• Successfully launched Hearth by Moonacres as a new business of the Moonacres Group
• The new brand was developed; a style guide and complete suite of brand assets was provided to the client for future use
• An initial package of collateral was produced including business cards, coffee cards and an editable DL Flyer
• The new webpage was successfully launched
• A Hearth by Moonacres branded email template was created