Full Communications Strategy, Rebrand and Launch
Client:
NW GROUP
Objectives
- To understand what the new brand represents, and the brand architecture required to bring four companies together
- To understand the experience of the brands in the eyes of the staff, clients and influencers
- To determine the key messaging and positioning of each brand
- To design, build and implement an all of company website
Strategy
- To implement an insights project with all staff from the four companies
- To implement an insights project with clients and stakeholders via surveys and interviews
- To facilitate strategic planning sessions with key personnel
- To head up an internal launch of new positioning
- To determine a brand architecture that will see the company set up for growth
- To design the UX of a website that tells the unique NW Group story
Results
- Major insights from both the staff group and the client group which were instrumental in making major and strategic decisions for the group
- Determined brand identities and key positioning for each of the brands
- Worked with the group on managing internal change, moving into new offices and company successes
- Launch of a new website that is representative of the new brand and offerings
- Set up internal marketing staff with training and strategies to continue on with the new work