Dalugo – Branding and Marketing

Objectives

• To develop a strategic communications brand to support business goals
• To build a website to create an online presence
• To establish a social media presence

Strategy

• Zadro worked with the client to finalise the new company name
• Zadro developed a new brand – including logo, colour palette, typography
• Zadro worked with the client to articulate and write key messages including mission, values, brand story, tagline, brand tone
• Zadro developed a website from design and copywriting (including metadata to enhance Search Engine Optimisation), through to development and launch
• Zadro selected the appropriate social media channels and created new profiles for the organisation

Results

• A new brand was developed; a style guide and complete suite of brand assets was provided to the client for future use
• An initial package of collateral was produced including business cards, email signature tags and a PowerPoint presentation template
• The new website was successfully launched
• The client can manage and update the website in-house
• The Facebook and Linkedin channels were launched and handed over to the client after eight weeks of activity