Business Events Sydney Brand Story

Objectives

• Write copy for new marketing collateral as part of a rebrand
• Update and write new copy for two brochures
• Produce articles and source images for two mini magazines

Strategy

• Understand BESydney’s target audience and business objectives, and update the tone of their written material accordingly
• Research and use the latest information
• Structure the information in an easy-to-read manner which appeals to the target audience

Results

• Developed fresh and relevant marketing collateral which spoke to BESydney’s audience in a updated tone and in accordance with the client brief