Membership Renewals – The Australian Dental Association

Objectives

• To raise awareness of the member benefits of The Australian Dental Association
• To inform members of the additional advocacy, support and resources provided
• To create a membership brochure to engage and connect with members
• To encourage renewals through targeted communications using the Australian Dental Association’s membership base

Strategy

• Zadro created a benefit driven digital membership brochure to communicate the key reasons for dentists to renew their membership
• The content delivered strong value propositions to support the achievements of the association during the pandemic
• Graphic design, combined with relevant photography and messaging was used to provide a consistent and brand aligned campaign
• An email marketing piece was delivered to support the brochure delivery

Results

• In a short timeline, Zadro successfully supported the launch of the association’s membership renewals campaign
• Zadro created a value driven brochure for The Australian Dental Association to utilise in the future for both membership renewals and acquisitions