Membership Renewals – The Australian Dental Association
Client:
THE AUSTRALIAN DENTAL ASSOCIATION
Objectives
- To raise awareness of the member benefits of The Australian Dental Association
- To inform members of the additional advocacy, support and resources provided
- To create a membership brochure to engage and connect with members
- To encourage renewals through targeted communications using the Australian Dental Association’s membership base
Strategy
- Zadro created a benefit driven digital membership brochure to communicate the key reasons for dentists to renew their membership
- The content delivered strong value propositions to support the achievements of the association during the pandemic
- Graphic design, combined with relevant photography and messaging was used to provide a consistent and brand aligned campaign
- An email marketing piece was delivered to support the brochure delivery
Results
- In a short timeline, Zadro successfully supported the launch of the association’s membership renewals campaign
- Zadro created a value driven brochure for The Australian Dental Association to utilise in the future for both membership renewals and acquisitions