Accord Australasia – Bringing the brand to life through design
Client:
Following the successful completion of the Brand Language Guide, Accord Australasia partnered with Zadro to bring their new brand language to life through revitalised marketing collateral.
Zadro designed a master brochure and two segmented membership brochures that extended the visual identity of the brand and reflected its diverse audiences. The goal was to modernise the brand look and feel while ensuring visual and linguistic consistency across all materials.
Working closely with Accord, Zadro explored colours, fonts, patterns, and imagery that represented the organisation’s professionalism and purpose. Each brochure was aligned through consistent layout and structure but tailored for audience relevance through unique photography, colour palettes, and language.
To empower the Accord team long-term, Zadro built the brochures in Canva, giving them full flexibility to edit content, update data, and add new testimonials in the future.
Finally, a Style Guide was developed to ensure all future materials remain consistent and cohesive – setting the brand up for continued success across website, digital, and print communications.
OBJECTIVES
- Extend the refreshed brand language into a modern visual identity
- Develop versatile brochure templates for Accord’s key membership audiences
- Ensure brand consistency and flexibility across all collateral
- Create editable templates for easy future updates
STRATEGY
- Collaborated with Accord to select colours, imagery, and layout styles that aligned with their refreshed language
- Designed a suite of brochures that shared structure but reflected different audience needs
- Created editable Canva templates for future adaptability
- Finalised a Style Guide to maintain visual and verbal consistency across future materials
RESULTS
- Three modern, professional brochures completed and approved
- Visual and language alignment achieved across all collateral
- Canva templates provided for internal flexibility and updates
- A comprehensive Style Guide created for future brand management
- Outstanding feedback from Accord and stakeholders on the final materials
