WOW Club
Branding, Design, Corporate Stationery and Marketing Collateral
Objectives
- Create a new name and brand for the Association of Woolworths Employees
- Based on the new name, develop a new logo, brand style and brand identity that can be used across all marketing channels
- Design a corporate suite of print and digital stationery for the new name and brand
- Create a wider level of marketing collateral to support the launch of the new brand
Strategy
- Initially completed a full member survey, market research and internal staff workshops to create a name and brand that would connect with the audience
- Conducted visual research, colour mapping, brand naming, taglines and story writing and creative concepts for presentation to the Board
Results
- Developed a new name and brand identity: WOW Club – more savings, more fun
- Brand development: created a full brand style guide for WOW Club including the brand story, logo, typography, colours and patterns
- Designed a corporate suite including business cards, compliment slips, letterhead, strategic partner EDM and sales proposal.
- Created marketing collateral suite including:
- Uniforms
- Membership Cards (Standard, Bronze, Silver & Gold Levels)
- Signage
- Digital banner / teaser campaign for countdown to launch
- Posters
- 3 x animated promotional videos to be utilised across Woolworths Head Office
- EDM marketing template
- DL Brochure / Flyer
- Member Welcome Pack
- Social media artwork
- Website graphics support
- Pull up Banners
