Case Study


WOW Club

Branding, Design, Corporate Stationery and Marketing Collateral

Objectives
  • Create a new name and brand for the Association of Woolworths Employees
  • Based on the new name, develop a new logo, brand style and brand identity that can be used across all marketing channels
  • Design a corporate suite of print and digital stationery for the new name and brand
  • Create a wider level of marketing collateral to support the launch of the new brand
Strategy
  • Initially completed a full member survey, market research and internal staff workshops to create a name and brand that would connect with the audience
  • Conducted visual research, colour mapping, brand naming, taglines and story writing and creative concepts for presentation to the Board
Results
  • Developed a new name and brand identity: WOW Club – more savings, more fun
  • Brand development: created a full brand style guide for WOW Club including the brand story, logo, typography, colours and patterns
  • Designed a corporate suite including business cards, compliment slips, letterhead, strategic partner EDM and sales proposal.
  • Created marketing collateral suite including:
    • Uniforms
    • Membership Cards (Standard, Bronze, Silver & Gold Levels)
    • Signage
    • Digital banner / teaser campaign for countdown to launch
    • Posters
    • 3 x animated promotional videos to be utilised across Woolworths Head Office
    • EDM marketing template
    • DL Brochure / Flyer
    • Member Welcome Pack
    • Social media artwork
    • Website graphics support
    • Pull up Banners

In a recent client survey, Zadro achieved a Net Promoter Score of 91!