Case Study


Western Sydney Business Connection – Sydney’s West – The Ultimate Weekend

Strategic Communications, Social Media, Digital Advertising, Public Relations, Radio
Advertising, Branding, Design, Stakeholder Management

Objectives:
  • To create a destination campaign around the weekend 23 and 24 March 2019, when
    Sydney’s West was playing host to three well-known sporting events.
  • To boost visitation to NSW.
  • To contribute to the growth of the Western Sydney visitor economy.
  • To promote brand Sydney’s West as a desirable destination, a place for fun and
    excitement, a place for diverse experiences, a place for friends and family to gather.
  • To support Destination NSW’s major events strategy.
Strategy:
  • Zadro developed a strong brand, creative device and artwork for all channels including Sydney’s West and Partner websites, eNewsletters and social media.
  • Zadro liaised with the various stakeholders to develop appealing offers, develop content
    pieces and leverage their communication channels.
  • Zadro wrote and supplied content for Partners to publish across their channels i.e. social
    media and eNewsletters.
  • Zadro managed the end-to-end production of radio advertising.
  • Zadro used Facebook advertising to promote the Sydney’s West page, as well as boost
    various posts.
  • Zadro supported the consumer-facing campaign with industry-media public relations.
Results:
  • Successfully launched this pilot program within 5-weeks of commencement.
  • Increased Sydney’s West Facebook audience by 198%.
  • Increased Sydney’s West Twitter audience by 500%.
  • Reached a radio audience of 309,000.
  • Increased visitation to Sydney’s West website by 722% compared to the previous 30
    days.
  • Fulfilled Destination NSW’s requirements for funding.
Links:

http://sydneyswest.com/

In a recent client survey, Zadro achieved a Net Promoter Score of 91!