Case Study

Van Dutch

Public Relations, Marketing and Design

VanDutch 55 luxury cruise boat launch

  • To promote and launch the all-new VanDutch 55 luxury cruise boat
  • Manage a proactive Public Relations campaign of activities inclusive of media relations, releases and alerts, media list builds and distribution, identification of editorial opportunities and features, and the development of a VIP database
  • Create collateral reflective of the luxurious VanDutch 55 and market these to targeted potential buyers
  • Manage the design, creation and distribution of an EDM to promote the arrival of the 55 to the VanDutch database
  • Designed and created two luxury invitations to attract potential buyers to view the boat, which successfully generated a talking point and transitioned media leads.
  • One of the luxury invitations won silver for Print Innovation at the Australian Print Awards
  • Designed and created a double-sided, A4 product specification flyer
  • A total of 55 media clippings generated
  • Public Relations highlights included:

    • A cover and double page spread in The Australian Financial Review’s Sophisticated Traveller lift out
    • An 8-page spread in Trade a Boat
    • A feature article in the Sydney Morning Herald
    • A high-end photographic shoot for Bride to Be Magazine

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