Case Study

SRC – Staging Rentals & Construction

Strategic Communications,
Design, Marketing, PR,
Digital and Social,
Internal Communications

  • To relaunch the company on their 25th anniversary.
  • To meet competitors face on and pivot their services to the changing needs of their client.
  • To reflect the strategic changes occurring within.
  • Zadro worked with the management team to understand and help articulate the company’s vision.
  • After extensive consultation with clients, staff and industry, the company’s name was changed to SRC to maintain company history but to emphasise the important role of construction in the firm.
  • To develop an entirely new brand and positioning.
  • Launch the new brand externally.
  • Support internal changes to culture, a restructure and new product offering.
  • A fresh, exciting brand that reflects their offering, positioning and dedication for the future.
  • New website including a “build a quote” functionality to support online client relationships.
  • All new collateral – cars, uniforms, product labelling, brochures etc.
  • All new digital and social presence.

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In a recent client survey, Zadro achieved a Net Promoter Score of 91!