Case Study


SMC Conference And Function Centre

Marketing and Design

Objectives:
  • To articulate SMC Conference & Function Centre’s capacity for hosting events of all shapes and sizes
Strategy:

Zadro’s experienced copywriters and in-house Design Studio worked together to develop a suite of in-depth, illustrative case studies that highlight SMC Conference & Function Centre as a venue

  • Zadro interviewed key event stakeholders to develop content for the case studies
  • A template was designed that would effectively demonstrate the venue’s sophisticated offering
    in a clear and attractive format
Results:
  • Created five case studies that demonstrate a range of SMC Conference & Function Centre’s capabilities and flexibility, including capacity to host charity events, gala dinners, awards ceremonies, lectures and conferences, plus their highly advanced technology, live streaming facilities, security management and accessibility
  • The final case studies were uploaded to the SMC Conference & Function Centre website and are used by the Sales team to great success

In a recent client survey, Zadro achieved a Net Promoter Score of 91!