Sane Event Group
Public Relations, Digital and Social
NAB National Small Business Summit by COSBOA 24-25 July 2013
Objectives:
- Increase awareness of the annual two-day National Small Business Summit
- Secure media coverage in the lead up, during and directly following the National Small Business Summit
- Place small business issues on the media/public agenda in the lead up to the 2013 Federal Election
Strategy:
- Manage a six-month PR campaign across traditional media (broadcast, print and online) to promote and report on the Summit
- Develop and execute a full social media content plan (Twitter and Facebook) including monitoring and responding to all enquiries
- Provide onsite event support for the duration of the Summit to manage media enquiries and interviews and report LIVE via COSBOA social media
Results:
- Placed small business issues at the forefront of the election campaign
- A total of 104 pieces of media coverage secured
- Secured attendance from 9 national media – TV and print
- Advertising value derived – $286,483.00
- PR value derived – $859,449.00
