Case Study

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Sane Event Group

Sane Event Group

Public Relations, Digital and Social

NAB National Small Business Summit by COSBOA 24-25 July 2013

Objectives:

Increase awareness of the annual two-day National Small Business Summit
Secure media coverage in the lead up, during and directly following the National Small Business Summit
Place small business issues on the media/public agenda in the lead up to the 2013 Federal Election

Strategy:

Manage a six-month PR campaign across traditional media (broadcast, print and online) to promote and report on the Summit
Develop and execute a full social media content plan (Twitter and Facebook) including monitoring and responding to all enquiries
Provide onsite event support for the duration of the Summit to manage media enquiries and interviews and report LIVE via COSBOA social media

Results:

Placed small business issues at the forefront of the election campaign
A total of 104 pieces of media coverage secured
Secured attendance from 9 national media – TV and print
Advertising value derived – $286,483.00
PR value derived – $859,449.00

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