Case Study


Oneill and Page

Strategic Communications, Design, Marketing

Objectives:
  • To establish the Oneill & Page brand as representing creativity, professionalism and a personality via the three streams of service offering: corporate, events, and wedding and life photography
  • To launch the Oneill & Page brand to all markets
  • To establish a strategic planning process for the growth and evolution of the business
  • To achieve cost and resource efficiencies
Strategy:
  • To design a logo, brand identity and how this would roll out across corporate communications suite to support the brand
  • To make recommendations on engaging strategic partners in order to enhance and broaden the scope of the Oneill & Page offering
  • To develop a strategy to leverage current client relationships for growth in all streams of the business
Results:
  • Recommended and implemented an integrated communication plan via the website, blog, social media (Twitter, Facebook, LinkedIn) and PR
  • Designed a new logo and brand identity and wrote copy for the website
  • Launched the new brand merging the two businesses together into one studio under one brand
  • Since the brand consolidation, launch and roll out of communications Oneill & Page has reported an increase in business with significant efficiencies in time, organisation, resource and cost

In a recent client survey, Zadro achieved a Net Promoter Score of 91!