Strategic Communications, Marketing, Design, Digital
- A strategic planning session, COMM*BAT, resulted in the need to rebrand. Innovat.edge was born.
- The brand identity needed to reflect the complexity of their services, creating digital ecosystems, whilst clearly communicating the benefits.
- A brand discovery workshop to clarify brand vision
- Development of the brand identity including style guide
- Development of marketing and sales collateral
- Development of a digital presence to create an established identity online
- The brand identity was developed – the disruptive company wanted to be modern, fresh and stand out in the tech space, so the brand is bold with a clean design, using pops of colour and triangle elements, not often found in this market
- Numerous pieces of sales collateral were developed including business cards, stationery, PowerPoint templates and email signature tags
- The website was developed, clearly articulating the company to customers
- The client was thrilled with the results and has referred Zadro to numerous contacts