Strategic Communications, Marketing, Design, Digital
A strategic planning session, COMM*BAT, resulted in the need to rebrand. Innovat.edge was born.
The brand identity needed to reflect the complexity of their services, creating digital ecosystems, whilst clearly communicating the benefits.
A brand discovery workshop to clarify brand vision
Development of the brand identity including style guide
Development of marketing and sales collateral
Development of a digital presence to create an established identity online
The brand identity was developed – the disruptive company wanted to be modern, fresh and stand out in the tech space, so the brand is bold with a clean design, using pops of colour and triangle elements, not often found in this market
Numerous pieces of sales collateral were developed including business cards, stationery, PowerPoint templates and email signature tags
The website was developed, clearly articulating the company to customers
The client was thrilled with the results and has referred Zadro to numerous contacts