ICC Sydney is a major urban redevelopment,
currently under construction, it is part of the $2.5 billion Darling Harbour Live project.
Zadro was appointed as a marketing communications partner to build the new brand and create awareness of the international convention centre that is part of the new precinct.
Design and execute a suite of marketing activities to drive awareness of the venue to international markets for events within the precinct.
Create a strong brand presence and clever marketing strategy to overcome the challenge of driving event sales before the precinct is open.
Define the brand personality to inform the direction of the marketing communications.
Design a trade show stand and manage the communications of the stand.
Design a proposal document to be used within international markets.
Design and print fact sheets about the various venues that make up the precinct.
Designed and executed a suite of high quality marketing communication pieces including: EDMs, printed fact sheets, proposal documents and a trade show stand. These items set the bar high for visual communications, launching the new brand to the public and the events industry, both nationally and internationally.