Case Study


Hotel Career Expo Interactive Document

Design

Objectives:
  • Provide an element of interactivity at the Hotel Career Expo (HCE).
  • Provide a method of delivering a lot of information about the professional career opportunities and pathways available within the hotel industry in a succinct and interesting way.
  • Translate ‘hotel speak’ into layman’s terms.
Strategy:
  • Zadro developed an interactive PDF outlining six various career disciplines within the hotel industry.
  • The interactive PDF was designed to be used on touchscreens throughout the HCE.
  • Development included liaising with hotel advisors to fine tune information for accuracy.
  • Zadro designed the document for longevity, with the intention for it to be able to be further developed and used as an educational tool by the hotels and education institutions.
Results:
  • 6 touchscreens were installed at the HCE and were in constant use throughout the day with HCE attendees exploring the interactive PDF content.
  • The interactive PDF has since been added to the HCE website as an educational tool and a source of information.
  • Due to the popularity of this feature at the HCE, Zadro will re-use it, with further development, it for the 2017 event.
  • To view interactive document
    CLICK HERE

In a recent client survey, Zadro achieved a Net Promoter Score of 91!