Case Study


Haycom

Strategic Communications, Public Relations, Design, Marketing, Digital and Social

Brand Launch

Objectives:
  • Launch the new Haycom brand and articulate the point of difference in a highly competitive market place
  • Build the professional reputation and awareness of Haycom as a trusted provider of technical production services
  • Showcase Haycom’s expertise and drive business leads
Strategy:
  • PR campaigns based on key events and clients – AIME and MEA conference
  • Bi-monthly e-newsletter development and distribution
  • Social media management – posting, monitoring and responding on Facebook
Results:

Since January 2014

  • Secured a total of 15 pieces of trade media coverage
  • Achieved an average e-newsletter open rate of 33.8%
  • Increased organic Facebook likes by 251

Website Link: www.haycom.com

In a recent client survey, Zadro achieved a Net Promoter Score of 91!