Case Study


Femnasium

Marketing, Digital and Social

Membership Recruitment Drive

Objectives:
  • Increase Femnasium’s membership levels
  • Build the professional reputation and awareness of Femnasium as the most trusted and sought-after women only gymnasium in the Far North Queensland region
  • Showcase Femnasium’s offerings, promotions and specialties in an exciting and succinct way
Strategy:
  • Monthly updates to the Femnasium website to reflect new products and promotions
  • Monthly e-newsletter development and distribution
  • Social media management – posting, monitoring and responding on Facebook
  • Development of collateral to reflect new 24/7 offering
Results:

Since August 2012

  • Social media audience increased by 466.5% from 341 to 1932 followers
  • Website has been visually updated 34 times to reflect new promotions and products
  • 63.7% increase in new visitors and 36.3% increase in returning visitors to the website
  • More than 51,581 unique visitors to the website since April 2013
  • Consistent open rate of more than 63.79% for the new enewsletter campaigns
  • Successful development and roll out of new collateral reflecting 24/7 hours of operation
    • Logo
    • E-newsletter
    • Website
    • Social Media
    • Pull up banners
    • Posters
    • Building Signage
    • Entry key cards

Website Link: www.femnasium.com.au

In a recent client survey, Zadro achieved a Net Promoter Score of 91!