Case Study


Crane Bar and Restaurant

Marketing, Public Relations, Digital and Social, Design

Restaurant launch

Objectives:
  • Zadro were engaged to create effective marketing, collateral, digital communications and a clever PR campaign to support the restaurant launch event for event industries, celebrities, socialites and the media
  • Crane Bar & Restaurant needed to target a broader range of patrons ensuring appeal as the place to be seen
  • To ensure Crane Bar & Restaurant remains top of mind for events (corporate and private), aspirational dining, late night eatery and cool bar
Strategy:
  • To create excitement about Crane Bar Restaurant as the latest addition to the revitalised Bayswater Rd precinct and to overcome the challenge of entering a saturated food and beverage market
  • To design a logo and suite of communications to showcase Crane Bar Restaurant’s offering – Japanese fusion cuisine served by the talented Executive Chef Taichi Ito, formerly of Brisbane’s Sake Bar & Restaurant and to integrate with the event theatrics
Results:
  • Created a suite of communications to support the launch, including: invitation, media releases, EDMs, social media, website content and function packs
  • Resulted in high profile coverage, connecting food and beverage journalists with the venue
  • PR value derived – $105,302.00 (206 clips) ROI = 11 fold

In a recent client survey, Zadro achieved a Net Promoter Score of 91!