Case Study


Cheeky Food Events

Strategic Communications, Branding, Design and Digital

Objectives:
  • To review and provide recommendations for the refreshment of the Cheeky Food Group brand
  • To increase brand awareness and strengthen market position
  • To design a marketing strategy to communicate the evolved and fresh product offering
Strategy:
  • Rebrand to Cheeky Food Events, a new name that better reflects the company‚Äôs growth and offering
  • Design a comprehensive integrated marketing communications strategy articulate key messages, product offering and target markets
  • Review and refresh all marketing channels
  • To roll out the new brand and key messages across a full and comprehensive branding project website, digital marketing, proposal documentation, sales collateral and more
Results:
  • A re-imagined brand, new name and a bright, fun and cheeky visual identity. The new brand visually communicates their position as a market leader while promoting and engaging the company’s cheeky personality and professionalism to consumers at each touch point
  • Launched a comprehensive website that effectively communicates their refreshed product offering, key messages and oozes the company’s fun brand personality and professional service delivery
  • Created three tailored proposal documents that effectively portray the company’s unique product offerings, fun and professional service and cheeky brand personality through the seamless integration of written and visual elements

In a recent client survey, Zadro achieved a Net Promoter Score of 91!