Case Study


Cebit Australia

Strategic Communications and Public Relations

Objectives:
  • To increase the public awareness of CeBIT Australia through strategic and relevant media coverage
  • To support pre-event registrations through the effective communication of key event highlights to target audiences
Strategy:
  • Target and establish relevant media partnerships within business, technology and the startup community
  • Provide strategic public and media relation advice to Hannover Fairs on the primary media angles at the conference
  • To work with world-famous keynote speakers and exhibiting brands to uncover engaging media angles and maximise media coverage for CeBIT Australia
CeBIT Australia 2017
  • 680 individual clippings
  • 145 media passes requested
  • Total circulation: 11,635,927
  • Total PR value: $5,940,969
  • Highlight media: Channel 9 – Today Show, Sky Business News, SBS World News, ABC RN Radio, ABC News – Facebook Live, The Australian, Sydney Morning Herald, Al Jazeera Sydney and many more.
CeBIT Australia 2016
  • 336 individual media clippings, including 47 international clippings
  • 120 media passes requested
  • Total circulation: 10,412,795
  • Total PR value: $5,502,924
  • Highlight media: Chanel 7 news (NSW and QLD), 666 ABC Radio, 702 ABC radio, Australian Financial Review, The Australian – Technology and Business Review, SBS, Central Sydney, Fairfax media, ITwire, ITNews and more.
CeBIT Australia 2015
  • 497 individual media clippings
  • 165 media passes requested
  • Total circulation: 13,263,524
  • 37.68 hours of broadcast media
  • Total PR value of $6,341,229
  • Coverage included Studio 10, Channel 10 National News, The Australian, AFR weekend, Sky Business News, ABC News 24, SBS Two, 702 ABC, 2GB, Ad News, Inside Small Business, MediaWeek, MX (Brisbane, Sydney, Melbourne) and more.

In a recent client survey, Zadro achieved a Net Promoter Score of 91!