To increase the public awareness of CeBIT Australia through strategic and relevant media coverage
To support pre-event registrations through the effective communication of key event highlights to target audiences
Target and establish relevant media partnerships within business, technology and the startup community
Provide strategic public and media relation advice to Hannover Fairs on the primary media angles at the conference
To work with world-famous keynote speakers and exhibiting brands to uncover engaging media angles and maximise media coverage for CeBIT Australia
CeBIT Australia 2017
680 individual clippings
145 media passes requested
Total circulation: 11,635,927
Total PR value: $5,940,969
Highlight media: Channel 9 – Today Show, Sky Business News, SBS World News, ABC RN Radio, ABC News – Facebook Live, The Australian, Sydney Morning Herald, Al Jazeera Sydney and many more.
CeBIT Australia 2016
336 individual media clippings, including 47 international clippings
120 media passes requested
Total circulation: 10,412,795
Total PR value: $5,502,924
Highlight media: Chanel 7 news (NSW and QLD), 666 ABC Radio, 702 ABC radio, Australian Financial Review, The Australian – Technology and Business Review, SBS, Central Sydney, Fairfax media, ITwire, ITNews and more.
CeBIT Australia 2015
497 individual media clippings
165 media passes requested
Total circulation: 13,263,524
37.68 hours of broadcast media
Total PR value of $6,341,229
Coverage included Studio 10, Channel 10 National News, The Australian, AFR weekend, Sky Business News, ABC News 24, SBS Two, 702 ABC, 2GB, Ad News, Inside Small Business, MediaWeek, MX (Brisbane, Sydney, Melbourne) and more.