Objectives:
- Write copy for new marketing collateral as part of a rebrand
- Update and write new copy for two brochures
- Produce articles and source images for two mini magazines
Strategy:
- Understand BESydney’s target audience and business objectives, and update the tone of their written material accordingly
- Research and use the latest information
- Structure the information in an easy-to-read manner which appeals to the target audience
Results:
- Developed fresh and relevant marketing collateral which spoke to BESydney’s audience in a updated tone and in accordance with the client brief
