Case Study


Business Events Sydney (BESydney)

Marketing

Mini magazines

Objectives:
  • Write copy for new marketing collateral as part of a rebrand
  • Update and write new copy for two brochures
  • Produce articles and source images for two mini magazines
Strategy:
  • Understand BESydney’s target audience and business objectives, and update the tone of their written material accordingly
  • Research and use the latest information
  • Structure the information in an easy-to-read manner which appeals to the target audience
Results:
  • Developed fresh and relevant marketing collateral which spoke to BESydney’s audience in a updated tone and in accordance with the client brief

Website Link: www.besydney.com.au

In a recent client survey, Zadro achieved a Net Promoter Score of 91!