Case Study


BridgePoint Group

Design, Strategic Communications

Objectives:
  • Define the unique offerings that encapsulate the brand and launch this new business
  • Raise awareness of the brand and build its reputation as the quality solution for business needs
  • Establish a network of customer advocates across each service to use as case studies and a platform of referrals
Strategy:
  • Facilitate a COMM*BAT strategic planning session to uncover all the business goals; unique selling propositions and the team’s wishes for the business
  • Design, develop and implement a 12-month marketing communication strategy to launch the brand
Results:
  • Designed and delivered a new website that generated a significant uplift in new business opportunities
  • Created business stationery including business cards and business templates
  • Developed and implemented a marketing communications suite including:
    • Copywriting including SEO focus
    • Established a social media presence on LinkedIn
    • Delivered an email campaigns that achieved a consistent 45% open rate
  • Assisted the development of a client event series

Website Link: www.bridgepointgroup.com.au

In a recent client survey, Zadro achieved a Net Promoter Score of 91!