Objectives:

• To change the perception of the natural medicine industry and the many therapies
  that ATMS represents.
• To position ATMS as a leader with a definitive voice for the industry.
• To engage members and prospective natural medicine practitioners with the
  organisation.
• To raise of the natural medicine industry and practices with consumers and
  Government.
• To build the strength, recognition and professional image of the ATMS brand.
• To promote natural medicine to consumers and drive foot-traffic to natural medicine
  practitioners and clinics.

Strategy:

• Zadro created an event driven and integrated digital PR campaign to engage ATMS
  practitioners, consumers, media and government: Natural Medicine Week.
• Zadro promoted Natural Medicine Week via www.naturalmedicineweek.com.au, member EDMs, social media, advertising, consumer email newsletters, events, government and media relations.

Results:

• Successfully grown the reach and engagement of Natural Medicine Week year-on-year.
• 2019 was the fourth year of Natural Medicine Week.
• Engaged more than 400 ATMS practitioners to host events across Australia –
  exceeding client expectations and KPIs.
• Reached over 1,444,613 people via social media year-on-year.
• Ran a social competition with Wellbeing Magazine which had 416 responses.
• More than 100,000 unique website visits during the campaigns.
• Successfully hosted 3 webinars for consumers of natural medicine about gut health,
  reducing stress and physical habits to improve wellbeing.
• Secured extensive media coverage for Natural Medicine Week.
• Engaged 80% of industry stakeholders for partner promotions.
• Hosted 4 organisation events, including a Parliament House event across the
  campaigns.

Links:

http://naturalmedicineweek.com.au