Case Study


Australian Traditional- Medicine Society (ATMS)

Strategic Communications, Public Relations, Marketing,Design, Digital and Social

Natural Medicine Week

Objectives:
  • To change the perception of the natural medicine industry and the many modalities that ATMS represents
  • To demonstrate ATMS as an advocate and leader
  • To engage members and prospective natural medicine practitioners with the organisation
  • To start a conversation about natural medicine with the media and government
  • To promote natural medicine to consumers and drive foot-traffic to natural medicine practitioners and clinics
Strategy:
  • Zadro created an event driven and integrated digital PR campaign to engage ATMS practitioners, consumers, media and government: Natural Medicine Week
  • Natural Medicine Week was promoted via www.naturalmedicineweek.com.au, member EDMs, social media, advertising, consumer email newsletters, events, government and media relations
Results:
  • Successfully launched the very first Australian Natural Medicine Week with an ATMS cocktail party
  • Engaged more than 45 ATMS practitioners to host events across Australia – exceeding client expectations and KPIs
  • Created the branded www.naturalmedicineweek.com.au portal as a key digital asset for ATMS in 4 weeks and gained over 10,000 visits
  • Secured media coverage for Natural Medicine Week

Website Link: naturalmedicineweek

In a recent client survey, Zadro achieved a Net Promoter Score of 91!