Case Study


Australian Traditional-Medicine Society 30th Anniversary

Creative and Marketing Communications

Objectives:
  • Create a 30th anniversary logo that represents the association’s brand values and complements the existing logo look and feel
  • Launch the logo to market to raise awareness of the milestone event
Strategy:
  • Implement the 30th anniversary logo across the association’s marketing channels including social media, website, email newsletters and invitations to the penultimate celebration dinner
  • Integrate the campaign across the marketing communications of the association
  • Raise awareness of ATMS and the 30th anniversary year
  • Drive ticket sales for the 30th anniversary celebration dinner
Results:
  • Developed a logo to support ATMS in their 30th year
  • Executed the logo across the marketing channels: Wise N Well newsletter, Friends of ATMS newsletter, TV advertisement, Facebook, Twitter, marketing collateral and website

In a recent client survey, Zadro achieved a Net Promoter Score of 91!