Australian Institute of Food Science and Technology (AIFST)
CAMPAIGN: 50th Anniversary Convention
Design, Digital and Social, Associations
Objectives:
- To develop an impactful, consistent and integrated brand, logo, message and visual style guide
- To create a brand for their 50th Anniversary Convention that honours their past and looks to the future of food
Strategy:
- Brainstorm session with Zadro’s Creative Lead to discuss the process of design thinking and to map out the potential brand architecture
- An extensive, collaborative and considered process was undertaken to create a full style guide for the 50th Anniversary Convention to ensure the event aligned with their masterbrand
Results:
- Created a full style guide for the Convention which included the concepts, website banners, an email marketing template, social media cover graphics, social posts imagery, signage, program and PowerPoint presentations
