Case Study


Australian College of Nursing

Design, Marketing, Strategic Communications, Digital, Internal Communications

Objectives:
  • Design and develop an animated video as part of a new integrated strategic communications plan to raise the profile of the ACN and launch its new strategic direction, focusing on nurse leadership.
Strategy:
  • The video was required to communicate and clarify, in laymen’s terms, the role and positioning of the ACN, reflecting the organisation’s new strategic direction to promote the unique role that nurse leaders, and those aspiring to leadership, can play in providing solutions to Australia’s health care challenges.
Results:
  • Designed and developed a highly visual and engaging video that evoked positive responses by the executive committee, the nursing profession, policy makers and the general public alike.

In a recent client survey, Zadro achieved a Net Promoter Score of 91!