Case Study


APPEA 2018 Conference and Exhibition

Strategic Communications, Digital and Social, Marketing, Business Events, Oil and Gas

Objectives:
  • To bring the industry leaders in Australian Oil and Gas together to network and do business
  • To understand what challenges the industry is facing and instill a collaborative solution approach, uniting key players for the good of the industry
  • To provide a leading, educational platform to share cutting-edge industry knowledge
  • To determine fresh key messaging and positioning of the APPEA Conference
  • To design, build and implement and integrated marketing and communications plan
  • To support delegate registrations through the effective communication to the target audience
  • To support event sponsorship objectives through effective marketing strategies
  • To provide exhibitors with improved return on investment through effective marketing opportunities
Strategy:
  • To target and support industry relationships
  • To position APPEA as the must-attend conference of the year
  • To strengthen stakeholder relationships to achieve more efficiency and streamline Conference communications
  • To be perceived as fresh and clear to the market
  • To develop new exciting initiatives maintaining true to the brand and industry
  • To extend the partner network
  • To strengthen membership companies and promote extra value to members
Results:
  • Leveraged energy industry political news for further publicity via social and eNewsletters
  • Extended exhibitor opportunities, shared news to develop content and provided additional value
  • Enhanced the APPEA membership experience at the Conference
  • Raised the profile of the Conference using an omnichannel approach
  • Defined the key messages and use consistently throughout campaign across all channels
Links:

The website is here: https://www.appeaconference.com.au/

In a recent client survey, Zadro achieved a Net Promoter Score of 91!