Case Study


A5M Membership Brochure

Design and Copy writing

Objectives:
  • Create a new member brochure for A5M (The AustralAsian Academy of Anti-Ageing Medicine)
  • To clearly communicate the vision and mission of A5M and the benefits of membership
  • To refresh the design of the A5M member materials and create a new style and concept for future use
Strategy:
  • After working with A5M previously on their membership survey and communications strategy, the membership brochure copy was re-written and focused on re-engaging members and acquiring new members
  • Copy included tagline, mission, A5M pillars, an outline of the industry and members, benefits of membership, education & training services, and the national conference
  • Infographics and visuals were incorporated into the design to make the marketing collateral more engaging and to further represent the brand style and identity across the material
Results:
  • A printed and digital brochure that is highly branded, communicates effectively with both members and prospects on the benefits of engaging with A5M
  • A5M utilise their brochure at renewals, when they exhibit, at their national conference, at their education & training events, and when meeting with influencers and stakeholders

In a recent client survey, Zadro achieved a Net Promoter Score of 91!