Step 1: How to choose which social media application is right for your business

In this three part series on social media, Alison Clinch, Director and Owner of Equanimity Services looks at how to choose the right applications for your business, tips on setting up your accounts and choosing names, and lastly strategies and resources for creating regular, timely content.

Social media is fun, engaging and gets results. Its purpose is to turn communication in to an interactive dialogue and allow the creation and exchange of user-generated content. Many more applications than just Facebook and Twitter constitute social media; think: Blogger, WordPress, Foursquare, Digg, Reddit, StumbleUpon, Vimeo and Flickr to name some others.

For the purpose of this article we’ll look at the most popular social media applications and how to choose the right ones for your business. It’s important to understand the pros and cons of these major channels so you can decide where to invest your time and effort.

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A note about Google+: This is essentially Google’s answer to Facebook. There have been 130 million accounts created, however monthly activity is decreasing. Offering very similar features to Facebook, Google+ can also work for most businesses. The question is: with its current market share and declining growth, is it worth investing your time?

In our next article we’ll look at setting up your chosen social media accounts: choosing a name, layout, images, determining your time commitment to social media, and creating usage guidelines.

Alison Clinch is the Director and Owner of Equanimity Services, a boutique Marketing Communications consultancy. With more than 20 years experience in Marketing Communications, it’s fair to say that she’s found her niche and loves that what she does is described as ‘work’. 

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