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How to prepare your business for Christmas

‘twas the night before Christmas when all through the office, not a creature was stirring, not even… your business’ social media! Oh no.

Here is a timely reminder of the top 5 things you need to get done right away to put your business in good stead over the holiday season and begin 2014 with a bang.

1. Deck your collateral with boughs of holly

Invest in Christmas promotional material for your business reminding clients who you are, what you do and how they can contact you. This can include cards, email signature tags, website banners, posters, flyers, animated email cards, social media banners, and more.

2. Take time to say thanks

Inject a healthy dose of Christmas spirit into your business; after all it is the season of giving. Christmas is the perfect time to say, “You are appreciated”. Give your clients and staff a gift; organise an event, send them a card – something that shows how much you value some of your business’ most important assets. Remember to consider your clients who don’t drink or celebrate Christmas in your thank you present giving.

3. Take stock

With only six weeks left of the working year, now is the time to reprioritise your to do list – take out all the ‘nice to dos but not necessary things’ and bring the ‘essential to business success’ up to take priority. This could include tackling your out-dated website, developing a new product, calling prospects and making appointments, and devising your marketing plan.

4. Is your social media working overtime?

One thing you can do to make sure your marketing tools don’t go on holidays too is to come up with a schedule of social media posts for the silly season. This will make sure that your business stays front of mind as your audience checks in on Facebook from their various exotic holiday destinations.

5. Get 2014 off to a cracking start

Kick off 2014 in good stead by thinking about your business’ New Year preparations well ahead of time. Now is the perfect opportunity to book your strategic planning session in for 2014 so you are well equipped with a comprehensive checklist of the actions and strategies required to meet your business objectives and make next year more productive ever.

The Zadro elves can assist with your marketing, communications, public relations, digital and design needs. Time is running out so do not delay, contact the team today!

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In a recent client survey, Zadro achieved a Net Promoter Score of 91!