As the temperature starts to get warmer, we spend a lot of time spring cleaning our house and our lifestyle, but we don’t take the time to spring clean our business.
As humans we are creatures of habit, but the nature of business today is we no longer have the liberty to continue to do what we’ve always done just ‘because that’s the way we’ve always done it.’
It’s time to think differently, communicate differently and act differently, that’s what your customer base is doing and they’re doing it at a rapid pace.
So, take a step back and take stock of what you have done in the past to engage your customers, and ask yourself – has it worked? If yes – why? And if no – why not?
Now, what can you do differently to make the most of what has worked or change what hasn’t? Don’t underestimate the value of asking your most important stakeholder, your clients. Ask your clients what do they need or want?
A client survey is the perfect spring cleaning tool; it creates a platform for your clients to communicate their thoughts, needs and wants. Engaging your customers in two-way communication is at the heart of any successful brand engagement strategy or customer loyalty program. When you act on the feedback, recommendations and suggestions that your clients have shared, they will feel more connected to your brand than ever before.
A thorough spring clean, metaphorical or otherwise can have an impact for years to come!