Ask yourself this… how do I achieve a maximum return on investment from my sponsorship? Do I need a sponsorship activation plan?
Instead, you can utilise your sponsorship to help engage all clientele and stakeholders.
Here are a few strategies that will help you activate your event sponsorship and get the most from your investment!
Connect with Prospects/Clients – a list of attendees is key (ask the event organiser and user your warm lead list as well). Send a personalised note inviting them to meet with you at the event. Remember to find them at the event, then send a ‘nice to meet you’ note afterwards.
Social Media – create conversation! Use your social media accounts (Facebook, Twitter, LinkedIn, etc.) to connect with a wider audience. Use your sponsorship as an opportunity; create #tags on Twitter and connect with like-minded people.
Signage – if granted by organiser, signage opportunities are crucial for making your mark. Have high-resolution logos on hand and consider using a tagline to explain your offering.
Promotion – Spread the word! Hang a sign in your office to keep it front of mind. Promote the event in your newsletters, direct mail pieces and website. Add the event to your email signature tags, linking back to the event website.
After all, the more people that attend the event, the higher exposure for your brand.
Event sponsorships can be hugely rewarding but remember they are time sensitive so get your sponsorship activation plan sorted now!