Category: Strategic Communications

Is 2019 the year you ‘Marie Kondo’ your communications?

I’ve been hit by the KonMari Method, the tiding-up craze inspired by the divine Marie Kondo, the successful author and now star of her own Netflix series. She applies the act of mindfulness to the possessions...

Did Ryanair take brand authenticity too far?

Crisis communications is an unpredictable game; your brand is in trouble and your main objective is to reassure your audience and stakeholders that your brand can be trusted. This week Irish low-cost airline,...

Our newest Group Account Director is out there in the wilderness; please help us bring them home.

A great and new opportunity is awaiting for a superstar to join our growing team. Taking full responsibility for accounts, growing business and delivering exceptional work, this Group Account Director...

Why I can sleep at night

By Felicity Zadro, Managing Director, Zadro Managing a communications agency is not easy. It’s like trying to lasso a runaway train. The speed of change in our industry is Pharlap-quick and the glitzy...

Top 6 Public Relations Tips for your Business Events

By Debbie Bradley, Group Account Director Include PR in the event planning Make sure PR is considered from the very beginning or your event planning, as part of the strategy and not after the themes,...

In a recent client survey, Zadro achieved a Net Promoter Score of 91!