Category: Strategic Communications

Did Ryanair take brand authenticity too far?

Crisis communications is an unpredictable game; your brand is in trouble and your main objective is to reassure your audience and stakeholders that your brand can be trusted. This week Irish low-cost airline,...

Our newest Group Account Director is out there in the wilderness; please help us bring them home.

A great and new opportunity is awaiting for a superstar to join our growing team. Taking full responsibility for accounts, growing business and delivering exceptional work, this Group Account Director...

Why I can sleep at night

By Felicity Zadro, Managing Director, Zadro Managing a communications agency is not easy. It’s like trying to lasso a runaway train. The speed of change in our industry is Pharlap-quick and the glitzy...

Top 6 Public Relations Tips for your Business Events

By Debbie Bradley, Group Account Director Include PR in the event planning Make sure PR is considered from the very beginning or your event planning, as part of the strategy and not after the themes,...

High value doesn’t have to mean high prices for niche services

By Elizabeth Williams, Group Account Director, Zadro Employer Branding is such a booming business these days. There are niche agencies popping up to address the growing demand from companies to boost their...

When a crisis hits – be ready

By Laura Valentine, Account Manager Let’s face it, crises happen, and in our hyper-digitally connected world, brands have less time to respond than ever before. Are you prepared? In a keynote presentation...

In a recent client survey, Zadro achieved a Net Promoter Score of 91!