Category: Public Relations

How to Integrate Social Media into your Public Relations Campaigns?

Social media is now a marketing tool that no industry can afford to ignore. Integrating this into public relations campaign is imperative way to reach a wider audience. Do you already have a PR message,...

Modern Day Grammar Tips – Definitely or Definately?

1. Abbreviations These are shortened forms of words or phrases. Social media users challenge theories of abbreviations by using initialisms (abbreviations using only the first letters of words in a phrase)....

Tips for getting your writing style right

Writing content for your website requires a different style to writing for print. People read differently on screen and research has shown that their attention span is shorter (i.e. avoid long copy pages). Here...

How can not-for-profit associations establish an effective communications strategy?

The role of communications and marketing in associations should be centred on supporting the organisation to fulfil its broad ranging goals. To use an old adage, a communications plan is the roadmap of...

Trade Show Marketing

Why exhibit at tradeshows? Being involved in tradeshows goes to the heart of everything we instinctively know that works in business: Building relationships Doing business with people you know and like Having...

In a recent client survey, Zadro achieved a Net Promoter Score of 91!