Category: Public Relations

Did you know that your online reputation is just as powerful as your real life reputation?

If you or your company are fabulous but your online score says average, you could be doing a lot of damage to your brand, sales leads and your ability to be recommended. The development of your credibility...

Get everyone in a line and ask them what they really think.

Imagine you lined up all the people in your life who you really valued and said, ‘please write down everything you wanted to say about me but you didn’t think you could. Hit me with it – the good,...

Engineering a Smarter Sydney – finalists show the way

Media release | Engineers Australia, Sydney Division | Imagine a safe and energy efficient city without a towering power pole in sight, a city filled with affordable homes that can be constructed and...

Why you need events in a digital world

I have always loved those first few minutes when a tradeshow opens its doors. The air feels thick, like walking through a giant cloud filled with hope, excitement and anticipation. You can spot the veterans...

So You Think You’ve Got News?!

So you’ve introduced a new product or service to your business and you think you’ve got news to share? From a businesses perspective you would be absolutely right. But from a media or PR perspective...

EVENT COMMUNICATION

To gain the maximum return on investment from events, targeted communication, pre, during and post event is vital. As the event organiser, how do you differentiate your communication from event key stakeholders...

Why do businesses have events? Event objectives uncovered

We use e-newsletters to communicate company messages and social media to build community, but why do companies hold events? Some events start with a conversation around the theming, décor and entertainment....

Understanding Public Relations

‘Public relations’ is an often misused term. As a rule of thumb it is the practice of managing communication between an organisation and its audiences. As opposed to marketing activities such as direct...

Get the Most Out of Your Event Sponsorship

Ask yourself this… how do I achieve a maximum return on investment from my sponsorship? Do I need a sponsorship activation plan? Instead, you can utilise your sponsorship to help engage all clientele...

In a recent client survey, Zadro achieved a Net Promoter Score of 91!